I can't explain how I feel when I see a fashion film.
Maybe this is normal when mixing two beautiful arts like the cinema and fashion. A lot of images in movement combined with a stylish good taste, fleeting beauty.
This time Mercedes Benz has ordered their new advertising video to Carine Roitfeld, THE EDITOR, but model, stylist, writer, and muse too.
She was the editor-in-chief of Vogue Paris during more than ten years, from 2001 to 2011, when she was succeed by Emmanuelle Alt.
The protagonist of the film is the chinese top Sui He, with her symmetric and asiatic beauty easily adorable.
This fashion film also enjoys the help of Stephen Gan, the philippine creative director, editor and founder of Visionaire - V Magazine.
The video was called "SS14 Vision in motion":
Here you have the two Interviews where Carine and Stephen talk about this project and how this collaboration with Mercedes-Benz came about. Nothing better than their own experience to know how was it done:
You might also like the Making Of with inedit images and moments from the shoot. On it, the both creative directors also talk about their feelings about the project and the top Sui He explains how it happened.
After watching the campaign I just can agree with Stephen Gan: "Fashion and beauty are just my world"
I hope you enjoy the video as I did. We got to say thanks to fascinating collaborations like this one.