With the lyrics "I'm gonna give you my love, wanna whole lotta love" by Led Zeppelin appears the old vampire (not anymore) Robert Pattinson on the new Dior Homme spot.
As a femme fatale (a fatale homme) Robert seduces the camera (in black and white) with a misterious but irresistibe mood, something typical of the Dior hommes, as we saw in 2010 with the heartbreaker Jude Law (Jude Law for Dior Homme).
This way Robert takes the change to replace Jude from the masculine face of the French Maison. But he's not alone: in the spot we also see the young and subtle model Camille Row.
The fashion spot belongs to the next Autum-Winter Dior season and is about the slogan: " Live free, fast and strong"
A slogan which is raised high between sheets, kisses and cigarrette puffs. Up in the roof, into the bathtub or in an aristocrat dance Robert and Camilla need no color to express the Glamour of the Maison.
I was not really convinced of Robert Pattinson potential out of bloody kisses and sharp teeth, but I am now completely.
Here you have the new Dior man and, of course, his muse.
Film Director: Romain Gavras
Fashion Photographer: Nan Goldin